Jain Online LMS
Brand Management (JUL 2023 BATCH ONWARDS)
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Syllabus
Syllabus
Unit I - Introduction to Branding
Unit I - Introduction to Branding - Textual Notes
Video - Brand
Video - Brand Strategy
Video - Managing Brand
Video - Functions of Brand to Consumer
Video - Multi Brand Strategy Types & Advantages
Video - Brand Equity Elements and Audit Brand Elements
Video - Branding Process:Part-I
Video - Branding Process:Part-II & Challenges in Branding
Video - Secondary Band Associations
Video - Brand Architecture
Video - Brand Positioning
Video - Role of Brand
Video - Brand Equity
Video - Brand Identity and Brand Structure
Video - Brand Introduction
Video - Brand Management Introduction
Video - Roles of Brand in Competitive Market
Self Assessment Quiz
Unit II - Choosing Brand Elements
Unit II - Choosing Brand Elements - Textual Notes
Video - Criteria for Choosing Brand Elements
Video - Brand Equity Elements
Video - Brand Associations
Video - Brand Element
Video - Physical Product Packaging & Labelling
Video - Brand Associations
Self Assessment Quiz
Unit III - Customer Based Brand Equity
Unit III - Customer Based Brand Equity - Textual Notes
Video - Brand Equity
Video - Brand Identity
Video - Brand Positioning - I
Video - Brand Positioning - II
Video - Positioning Statement
Video - Brand Equity & Brand Elements
Video - Product Decisions
Video - Product Life Cycle
Video - Stages in New Product Development
Self Assessment Quiz
Unit IV - Brand Evaluation
Unit IV - Brand Evaluation - Textual Notes
Video - Measuring Brand Equity
Video - Brand Equity
Video - Brand Equity Measurement Models
Video - Managing Brands across Cultures
Video - Marketing
Video - Holistic Methods
Self Assessment Quiz
Unit V - Brand Sustainability & Recent Trends
Unit V - Brand Sustainability & Recent Trends - Textual Notes
Video - Brand Hierarchy
Video - Brand Strategies
Video - Brand Strategy & Types of Brand Extension
Video - The need to grow
Video - Brand Strategies
Video - Brand Strategies & Brand Hierarchy
Video - Objectives of Social Marketing & Green Marketing
Video - Social Media Marketing - I
Video - Social Media Marketing - II
Video - Social Media Marketing - III
Video - Social Media Marketing - IV
Video - Social Media Marketing - V
Video - Social Media Marketing - VI
Video - Social Media Marketing - VII
Self Assessment Quiz
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PCP Recorded Videos
Updated PCP Recorded Sessions ( Nov 2024 Academic session Onwards )
MODULE - 1 INTRODUCTION TO BRANDING 17th Dec 2024
MODULE - 2 CHOOSING BRAND ELEMENTS 18th Dec 2024
MODULE 3 CUSTOMER BASED BRAND EQUITY 19th Dec 2024
MODULE -4 BRAND EVALUATION 20th Dec 2024
Module-5: Brand Sustainability & Recent Trends 21st Dec 2024
Assignments MAY 2025 Academic Session - JULY 2023 Batch
Brand Management - MCQ I - May 2025
Brand Management - Descriptive I - May 2025
Brand Management - MCQ II - May 2025
Brand Management - Descriptive II - May 2025
PCP Zoom Session.
BCOM Sem IV & VI - Brand Management - Session On 3rd July ,2025 @9.00am
BCOM Sem IV & VI - Brand Management - Session On 5th July 2025 @9.00am
BCOM Sem IV & VI - Brand Management - Session On 6th July 2025 @9.00am
Live session recording
BCOM Sem IV & VI - Brand Management - PCP Live Session On 1st July , 2025 @8.00pm
BCOM Sem IV & VI - Brand Management - Session On 2nd July , 2025 @9.00am
BCOM Sem IV & VI - Brand Management - Session On 3rd July ,2025 @9.00am
BCOM Sem IV & VI - Brand Management - Session On 4th uly ,2025 @9.00am
BCOM Sem IV & VI - Brand Management - Session On 5th July 2025 @9.00am
BCOM Sem IV & VI - Brand Management - Session On 6th July 2025 @9.00am
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Brand Management (JUL 2023 BATCH ONWARDS)
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