Jain Online LMS
Marketing Management ( Till Jan 2023 Batch)
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Syllabus & course details
Syllabus - Marketing Management
Announcements
Content-Unit 1: Introduction to Marketing and Marketing Environment
Video - Introduction to Marketing Environment - I
Video - Introduction to Marketing Environment - II
Video - Introduction to Marketing Environment - III
Video - Market Research - I
Video - Market Research - II
Video - Market Research - III
Video - Market Research - IV
Video - Market Research - V
Video - Market Research - VI
Unit - 1 - Self Assessment Quiz
Textual Notes
Content-Unit 2: Product & Pricing
Video - Product - I
Video - Product - II
Video - Product - III
Video - Product - IV
Video - Pricing - I
Video - Pricing - II
Unit - 2 - Self Assessment Quiz
Textual Notes
Content-Unit 3: Promotion and Distribution
Video - Promotion and Distribution - I
Video - Promotion and Distribution - II
Unit - 3 - Self Assessment Quiz
Textual Notes
Content-Unit 4: Segmentation, Targeting and Positioning
Video - Segmentation, Targeting and Positioning - I
Video - Segmentation, Targeting and Positioning - II
Video - Segmentation, Targeting and Positioning - III
Video - Segmentation, Targeting and Positioning - IV
Video - Segmentation, Targeting and Positioning - V
Video - Segmentation, Targeting and Positioning - VI
Unit - 4 - Self Assessment Quiz
Textual Notes
Content-Unit 5: Recent Trends in Marketing
Video - Recent Trends in Marketing - I
Video - Recent Trends in Marketing - II
Video - Recent Trends in Marketing - III
Video - Recent Trends in Marketing - IV
Model Question Paper I_Marketing Management
Unit - 5 - Self Assessment Quiz
Textual Notes
Assignment - Jan 2022 Academic Session
Assignment - Academic Session (Aug 2021)
Additional Resources
Marketing Management
Assignments
TERM END EXAM
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Course Feedback
Faculty Feedback
Live Session Feedback
Assignment
PCP - Recorded Session
PCP Recorded Session (30th March @ 11 am)
PCP Recorded Session (11th May @ 12.30 am)
PCP Record Session 18th May
PCP Live Session on 26th June @ 1
PCP session on 27th June 2023
PCP session on - 21st Nov
PCP session on - 22nd Nov
PCP session on - 23rd Nov
PCP Recorded Session On 23rd , April , 2024
Additional Assignments ( 13th Jan to 18th Jan 2022 )
Assignments - July 2022 - Academic Session
Assignments - Jan 2023 - Academic Session
Assignments - April 2023 Academic Session
Assignments - ( Backlogs Jan 2019 to Jan 2022 Batches ) Online Exams )
Marketing Management - MCQ I - Aug 23
Marketing Management - Descriptive I - Aug 23
Marketing Management - MCQ II - Aug 23
Marketing Management - Descriptive II - Aug 23
Assignments - October 2023 Academic Session (Jan 23 batch Only)
Marketing Management - MCQ I - Oct 2023
Marketing Management - Descriptive I - Oct 2023
Marketing Management - MCQ II - Oct 2023
Marketing Management - Descriptive II - Oct 2023
PCP Live Session
BCOM(ACC.&FIN)&LSCM/BBA&BCOM (ii) PCP Session On Marketing Management on 5th Nov@5:30pm
Past Year Question Paper / Model QB
Marketing Management - Oct 2023
Marketing Management - March 2024
Assignments Feb 2024-( Backlogs Jan 2019 to Jan 2022 Batches )(Online Exams )
Marketing Management - MCQ I - Feb 2024
Marketing Management - Descriptive I - Feb 24
Marketing Management - MCQ II - Feb 24
Marketing Management - Descriptive II - Feb 24
Assignments - April 2024 - Academic Session (July 2023 Batch & Backlogs )
Marketing Management - MCQ I - April 2024
Marketing Management - Descriptive I - April 2024
Marketing Management - MCQ II - April 2024
Marketing Management - Descriptive II - April 2024
Backlogs Assignments August 2024-( Backlogs Jan 2019 to Jan 2022 Batches )(Online Exams- Dec 2024 )
Assignments - November 2024 Academic Session (Jan 2024 & Jan 2023 backlog )
Marketing Management - MCQ I - Nov 2024
Marketing Management - Descriptive I - Nov 2024
Marketing Management - MCQ II - Nov 2024
Marketing Management - Descriptive II - Nov 2024
Past Year QB/ Model QB
Marketing Management - - October 2024 (Set I)
Marketing Management - - October 2024 (Set II)
Assignments MAY 2025 Academic Session - July 2024 Batch & Backlog Only
Marketing Management MCQ 1 MAY 2025
Marketing Management Descriptive 1 MAY 2025
Marketing Management MCQ 2 MAY 2025
Marketing Management Descriptive 2 MAY 2025
Assignments OCTOBER 2025 Academic Session - JULY 2024 Batch & Backlog Only
Marketing Management MCQ 1 Oct 25
Marketing Management Descriptive 1 Oct 25
Marketing Management MCQ 2 Oct 25
Marketing Management Descriptive 2 Oct 25
Live session recording
BCOM(ACC.&FIN)&LSCM/BBA&BCOM (ii) PCP Session On Marketing Management on 5th Nov@5:30 - 2025-11-05
Assignments - April 2026 Academic Session July 2025 batch and backlog only
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Welcome to Jain University Learning Management System
Marketing Management ( Till Jan 2023 Batch)
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Marketing Management ( Till Jan 2023 Batch)
Teacher:
chaitra karanth
Teacher:
rajashekar n
Teacher:
roshal thamana
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