Jain Online LMS
Marketing Management (wef Jan 2025 Batch)
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Syllabus
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Additional References 1
Additional References 2
Additional References 3
Additional References 4
MODUEL I : UNDERSTANDING MARKETING MANAGEMENT
Self Assessment Quiz - Module 1
MODUEL I : UNDERSTANDING MARKETING MANAGEMENT (Updated SLM)
MODULE II : CAPTURING MARKETING INSIGHTS
MODULE II : CAPTURING MARKETING INSIGHTS (Updated SLM)
MODULE III : MARKETING RESEARCH AND CONNECTING WITH CUSTOMERS
MODULE III : MARKETING RESEARCH AND CONNECTING WITH CUSTOMERS (Updated SLM)
MODULE IV : IDENTIFYING MARKET SEGMENTS AND TARGETS
MODULE 4 - IDENTIFYING MARKET SEGMENTS AND TARGETS (Updated SLM)
MODULE V : POSITIONING AND COMPETITIVE STRATEGIES
MODULE 5 - POSITIONING AND COMPETITIVE STRATEGIES (Updated SLM)
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PCP Session Recording
PCP Session 1
PCP Session 2
PCP Session 3
PCP Session 4
PCP Session 5
PCP Session 6
PCP Session 7
PCP Session 8
PCP Session 9
PCP Session 10
PCP Session 11
PCP Session On 15th June 2023
PCP Session On - 11th Nov
PCP Session On - 17th Nov
PCP Session On - 25th Nov
PCP Recorded Session on 24th April 2024
PCP Recorded Session on 29th April 2024
PCP Recorded Session on 30th April 2024
Past Year QB / Model QB
Marketing Management - I Model QB
Marketing Management - I - Sep 2023 QB
Marketing Management - I - June 2024
Marketing Management - I - October 2024
Marketing Management - I - March 2025
Updated PCP Recorded Sessions ( Nov 2024 Academic session Onwards )
Introduction to Marketing Management - 20th Nov, 2024
Collecting Information and Forecasting Demand - 5th Dec , 2024
PCP Live sessions
MBA Sem I - Marketing Management Session on 18th June @2.30pm
MBA Sem I - Marketing Management Session on 25th june, 2025 @12.30pm
Updated PCP Recorded Sessions ( Jan 2025 Academic session Onwards )
Marketing Management Introduction - 15th April 2025
Understanding Marketing Mix - 16th April 2025
Collecting information and forecasting demand - 25th April 2025
Consumer Behaviour - 7th May 2025
Assignments APRIL 2025 Academic Session - JAN 2025 Batch & Backlog Only
Marketing Management MCQ 1 April 2025
Marketing Management Descriptive 1 April 2025
Marketing Management MCQ 2 April 2025
Marketing Management Descriptive 2 April 2025
Live session recording
MBA Sem I - Marketing Management Session on 15th Apr @4.30pm
MBA Sem I - Marketing Management Session on 16th Apr @4.30pm
MBA Sem I - Marketing Management Session on 25th Apr @4.30pm
MBA Sem I & BBA/BCOM Sem III - Marketing Management Session on 7th May @4.30pm
MBA Sem I - Marketing Management Session on 11th June @4.30pm
MBA Sem I - Marketing Management Session on 18th June @2.30pm
MBA Sem I - Marketing Management Session on 25th june, 2025 @12.30pm
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Marketing Management (wef Jan 2025 Batch)
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