Jain Online LMS
Marketing Management - II*
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Syllabus
Syllabus
MODULE I : UNDERSTANDING THE CONSUMER: PERSONALITY, PERCEPTION, LEARNING
Textual Notes
MODULE II : UNDERSTANDING THE CONSUMER: EXTERNAL INFLUENCER
Textual Notes
MODULE III : DEVELOPING MARKETING STRATEGIES AND CREATING CUSTOMER LOYALTY
Textual Notes
Self Assessment Quiz - Module 3
PCP Live session
MBA Sem II - Marketing Management II Session on 2nd July @4.30pm
Module IV : Creating and Communicating Value
Module IV : Creating and Communicating Value
Self Assessment Quiz - Module 4
Module V : Delivering Value and Managing Customer Insights
Module V : Delivering Value and Managing Customer Insights
Self Assessment Quiz - Module 5
Assignments - October 2023 Academic Session (Jan 2023 Batch Only)
PCP Recorded Session
PCP Session 1
PCP Session 2
PCP Session 3
PCP Session 4
PCP Session on - 16th Nov
PCP Session on - 17th Nov
PCP Session on - 24th Nov
Introduction to Consumer Buying Behavior (24 Apr 2024)
PCP Recorded Session on 30th April 2024 Perception and Consumer Behavior
PCP Record Session on - 9th May , 2024 (Family, Reference Groups and Cultural Influences on Consumer Behavior)
PCP Recorded Session On 14th May , 2024
Past Year QB / Model QB
Marketing Management - II Sep 2023 QB
Marketing Management - II - March2024
Marketing Management - II - October 2024
Marketing Management - II - March 2024
Assignments - April 2024 - Academic Session (July 2023 Batch & Backlogs )
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Course Feedback
Faculty Feedback
Live Session Feedback
Assignments - November 2024 Academic Session (Jan 2024 & Jan 2023 backlog )
Marketing Management II - MCQ I - November 2024
Marketing Management II - Descriptive I - November 2024
Marketing Management II - MCQ II - November 2024
Marketing Management II - Descriptive II - November 2024
Assignments - April 2023 Academic Session
Updated PCP Recorded Sessions ( Nov 2024 Academic session Onwards )
Introduction to Marketing Management (6th Nov)
Personality and Consumer Behaviour - 21st Nov , 2024
Assignments MAY 2025 Academic Session - JULY 2024 Batch & Backlog Only
Marketing Management - II MCQ 1 MAY 2025
Marketing Management - II Descriptive 1 MAY 2025
Marketing Management - II MCQ 2 MAY 2025
Marketing Management - II Descriptive 2 MAY 2025
Live session recording
MBA Sem II - Marketing Management - II Session on 3rd May @10.30am
MBA Sem II - Marketing Management II Session on 5th May @4.30pm
MBA Sem II - Marketing Management II Session on 5th June @10.30am
Assignments OCTOBER 2025 Academic Session - JAN 2025 Batch & Backlog Only
Marketing Management - II MCQ 1 Oct 25
Marketing Management - II MCQ 2 Oct 25
Marketing Management - II Descriptive 1 Oct 25
Marketing Management - II Descriptive 2 Oct 25
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MBA_MM-II JUL 2022
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Marketing Management - II*
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MBA_MM-II JUL 2022
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Marketing Management - II*
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