Jain Online LMS
Corporate Communication
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Syllabus
MODULE 1 – INTRODUCTION TO CORPORATE COMMUNICATION
Textual Notes
Video I - Definition of Corporate communication
Video II - Definition of Corporate communication
Video III - Definition of Corporate communication
Video - Corporate communication Evolution, roots in India
Video I - Corporate communication functions
Video II - Corporate communication functions
Video - The “Trinity” in corporate communications.
Video - Skill Focus: Mapping corporate communication functions in real Indian companies.
MODULE 2 – MEDIA DYNAMICS AND STRATEGIES
Textual Notes
Video I - Changing media scene in India
Video II - Changing media scene in India.
Video III - Changing media scene in India.
Video I - Media characteristics, reach, and accessibility.
Video II - Media characteristics, reach, and accessibility.
Video III - Media characteristics, reach, and accessibility.
Video - Third-party endorsements, media measurement
Video - Growing influence of corporate communication in media.
Video - Skill Focus: Media monitoring exercise – analyze coverage of one corporation across multiple media outlets.
MODULE 3 – CORPORATE REPUTATION MANAGEMENT
Textual Notes
MODULE 4 – HR AND MARKETING COMMUNICATION
Textual Notes
MODULE 5 – GOVERNMENT AND INDUSTRY RELATIONS
Textual Notes
MODULE 6 – RECENT TRENDS IN CORPORATE COMMUNICATION
Textual Notes
Assignments May 2026 Academic Session & Backlog
Corporate Communication - MCQ I - May'2026
Corporate Communication - MCQ I - May'2026
Corporate Communication - MCQ I - May'2026
Live session recording
BBA, BA(ESP),Bcom,PSE(II) Corporate Communication Intro Class Session 20 Jun @ 12:30P - 2026-06-20
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Corporate Communication
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