Jain Online LMS
Integrated Marketing Communication (M)
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Syllabus & Course Details
Syllabus
MODULE I : Planning the campaign.
Textual Notes
Introduction to Integrated Marketing Communication I
Introduction to Integrated Marketing Communication II
Introduction to Integrated Marketing Communication III
Introduction to Integrated Marketing Communication IV
MODULE II : Developing the campaign.
Textual Notes
Video 1 - Hierarchy of effects model I
Video 2 - Hierarchy of effects model II
Video 3 - Developing the campaign
Video 4 - Developing the campaign
Video 5 - Developing the campaign
Video 6 - Developing the campaign
Video 7 - Developing the campaign
Video 8 - Developing the campaign
Video 9 - Developing the campaign
MODULE III : Releasing the campaign
Textual Notes
Media research II
Media research III
Media research IV
Media research I
Video 1 - Releasing the campaign
Video 2 - Releasing the campaign
Video 3 - Releasing the campaign
Video 4 - Releasing the campaign
Video 5 - Releasing the campaign
Video 6 - Releasing the campaign
Video 7 - Releasing the campaign
MODULE IV : Deepening the campaign
Textual Notes
Video 1 - Deepening the campaign
Video 2 - Deepening the campaign
Video 3 - Deepening the campaign
Video 4 - Deepening the campaign
Video 5 - Deepening the campaign
Video 6 - Deepening the campaign
Video 7 - Deepening the campaign
Video 8 - Deepening the campaign
MODULE V : Widening the campaign
Textual Notes
Public Relations
Functions of PR
Disaster Management I
Disaster Management II
Disaster Management III
Disaster Management IV
Disaster Management V
Disaster Management VI
PR tools – press release, press conferences and special events
Assignments - October 2023 - Academic Session (July 2022 Batch Only)
PCP Live Session
MBA Sem III - Integrated Marketing Communication Session on 11th July @5pm
MBA Sem III - Integrated Marketing Communication Session on 13th July @4pm
PCP Recorded Sessions
PCP Session on 23rd Feb 2024
PCP Session on 25th Feb 2024
PCP Session on 28th Feb 2024
PCP Session on 29th Feb 2024
PCP Session on 6th Mar 2024
PCP Session on 7th Mar 2024
PCP Session on 23rd May 2024
PCP Session on 24th May 2024
PCP Session on 25th May 2024
PCP Session on 27th May 2024 - Part 1
PCP Session on 27th May 2024 - Part 2
Assignments - April 2024 - Academic Session (Jan 2023 Batch & Backlogs )
Integrated Marketing Communication - MCQ I - April 2024
Integrated Marketing Communication - Descriptive I - April 2024
Integrated Marketing Communication - MCQ II - April 2024
Integrated Marketing Communication - Descriptive II - April 2024
Past Year QB / Model QB
Integrated Marketing Communication - June 2024
Integrated Marketing Communication - October 2024
Integrated Marketing Communication - March 2025
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Assignments - November 2024 Academic Session (July 2023 batch & July 2022 batch backlog)
Integrated Marketing Communication - MCQ I - November 2024
Integrated Marketing Communication - Descriptive I - November 2024
Integrated Marketing Communication - MCQ II - November 2024
Integrated Marketing Communication - Descriptive II - November 2024
Assignments MAY 2025 Academic Session - JAN 2024 Batch & Backlog Only
Integrated Marketing Communication MCQ 1 MAY 2025
Integrated Marketing Communication Descriptive 1 MAY 2025
Integrated Marketing Communication MCQ 2 MAY 2025
Integrated Marketing Communication Descriptive 2 MAY 2025
Live session recording
Planning on Campaign on 25th June, 2025 @5.00pm
Developing the Campaign on 29th June @4pm
Releasing the Campaign on 30th June, 2025 @5.00pm
Deepening the Campaign on 2nd July @5pm
Continuation of Deepening the Campaign on 6th July @4pm
Case Study on 11th July @5pm
Widening the Campaign on 13th July @4pm
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Welcome to Jain University Learning Management System
Integrated Marketing Communication (M)
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21MBADSE315
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Integrated Marketing Communication (M)
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