Jain Online LMS
Marketing Management
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Course data
TERM END EXAMINATIONS - July 2023
Assignments - September 2023 Academic Session
Syllabus & course details
Syllabus - Marketing Management
Announcements
Content-Module 1: Fundamentals of Modern Marketing
Textual Content-Unit 1-FUNDAMENTALS OF MODERN MARKETING
Fundamentals of Modern Marketing
Marketing Segmentation, 4P's
Pricing and Promotion
Content-Module 2 – Consumer Markets and Buyer Behaviour
Textual Content-Unit 2-CONSUMER MARKETS AND BUYER BEHAVIOUR
Decision Making Unit, Consumerism
Content-Module 3 – Retail Management
Textual Content-Unit 3-RETAIL MANAGEMENT
Non Store retailing
IT in Retail (E-tailing)
Advantages of E-tailing, Disadvantages of E-tailing
Introduction, Characteristic of Retailing, Functions of a Retailing
Content-Module 4 – Brand Management
Textual Content-Unit 4-BRAND MANAGEMENT
Brand, Brand Identity, Brand Image
Brand Levels,Brand Building, Protecting The Brand
Brand & Consumers, Brand & Line Extention, Brand Evolution
Brand Positioning
Content-Module 5 – Communication in Marketing
Textual Content-Unit 5-COMMUNICATION IN MARKETING
Sales promotion,sales force objectives,process of sales promotion, functions of sales promotion
Advertising Media
Introduction, Growth and Benefits of Direct Marketing
Forms of Direct Marketing
Defining Public Relations
Steps in personal selling, Advantages Disadvantages
Content-Module 6 – Recent Trends in Marketing
Books for Reference
Textual Content-Unit 6-RECENT TRENDS IN MARKETING
Social Media Marketing
Definition, Rural vs Urban India
Components Social Media Digital Recent Trends in Marketing
Classification of Rural Market
Assignment - Jan 2023 Batch
TERM END EXAMINATIONS - January 2024
Assignments - Feb 2024 Academic Session ( July 2022 batch & Backlogs )
Assignment - MCQ I -Marketing Management -Feb 2024
Assignment - MCQ II -Marketing Management -Feb 2024
Assignment - MCQ III -Marketing Management -Feb 2024
Assignments - April 2024 - Academic Session (Jan 2023 Batch)
Term End Examination - July 2024
Assignments - November 2024 - Academic Session (Backlog)
Marketing Management - MCQ I - NOV 2024
Marketing Management - MCQ II - NOV 2024
Marketing Management - MCQ III - NOV 2024
Term End Examination - January 2025
MARKETING MANAGEMENT- JAN 2025 On - 02 JAN 2025 @ 10.00 AM to 01.15 PM
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BBA 3 - MM_1
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Welcome to Jain University Learning Management System
Marketing Management
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BBA
Semester III@
BBA 3 - MM_1
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Marketing Management
Teacher:
Vishal Chawla
Teacher:
Durgesh K
Teacher:
Sampath Kumar
Teacher:
Anuraag Shrivastava
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