Jain Online LMS
Advertising & Sales Promotion
0%
Previous
Course data
Syllabus & course details
Syllabus – Advertising Sales Promotion
Announcements
Content-Block 1: Promotion & Public Relations
Textual Notes-Unit 1: Promotion & Public Relations
Video- Promotion Mix: elements of marketing promotion mix
Video- Personal selling,
Video- Public relations and Sales promotion
Self Assessment quiz - Block 1
Content-Block 2: Advertising
Textual Notes-Unit 2: Advertising
Video- Advertising: types of advertisement
Video- Advertising Aid
Video- Advertising Campaign Planning: setting advertising goals and objectives
Video- The DAGMAR Approach I
Video- The DAGMAR Approach II
Self Assessment quiz - Block 2
Content-Block 3: Advertising Strategies
Textual Notes-Unit 3: Advertising Strategies
Video- Message strategies
Video- Testing
Video- Advertising appeals
Video- Copywriting , themes
Self Assessment quiz - Block 3
Content-Block 4: Advertising Copies
Textual Notes-Unit 4: Advertising Copies
Video- Classification of advertisement copies
Video- Advertising Media: types of media
Self Assessment quiz - Block 4
Content-Block 5: Advertising Budgets
Textual Notes-Unit 5: Advertising Budgets
Video- Advertisement budget
Video- Measuring advertising effectiveness
Video- Advertising strategies for rural markets profile of major of India , Advertising strategies for rural markets profile of major of Abroad
Self Assessment quiz - Block 5
Assignments
TERM END EXAM
Course Feedback
Course Feedback
PCP - Recorded Session
PCP - Recorded Session on 30th April @ 11 am
Assignment
Assignment - Academic Session Aug'21
Backlog Assignment
Assignment I (MCQ) Advertising & Sales Promotion
Assignment I (Descriptive) Advertising & Sales Promotion
Assignment II (MCQ) Advertising & Sales Promotion
Assignment II (Descriptive) Advertising & Sales Promotion
Next
Jain Online LMS
Side panel
All Courses
Important Announcements
PCP Schedule
Value Added Programs
Updates
Log in
Username
Password
Remember username
Forgot Password?
Log in
A&SP
Home
Calendar
Skip to main content
Welcome to Jain University Learning Management System
Advertising & Sales Promotion
Home
Courses
PGD Courses
Sem II
PGD in Marketing Management
A&SP
Enrolment options
Enrolment options
Advertising & Sales Promotion
Teacher:
Vidhya Avadhani
Teacher:
neha gaur
Teacher:
suparna neog
Teacher:
chitra ravi
Guests cannot access this course. Please log in.
Continue