Jain Online LMS
Consumer Behaviour
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Syllabus & course details
Syllabus – Consumer Behaviour
Announcements
Content-Block 1: Introduction to Consumer Behaviour
Textual Notes-Unit 1: Introduction to Consumer
Video- Consumer Behaviour - An Introduction
Self Assessment quiz - Block 1
Content-Block 2: Consumer's Perceptions & Expectations
Textual Notes-Unit 2: Consumer's Perceptions & Expectations
Video- Product and promotions related strategies
Video- Perceptual Mapping & Positioning , Value Post–purchase Processes
Video- Consumer Expectations & Perceptions
Video- Mapping attributes , Measuring satisfaction and value
Self Assessment quiz - Block 2
Content-Block 3: Buyer Behaviour and Introduction to Consumer Personality & Motivation
Video- Self Concept , Gaps in self-image and ideal image
Video- Consumer Motivation
Textual Notes-Unit 3: Buyer Behaviour and Introduction to Consumer Personality & Motivation
Self Assessment quiz - Block 3
Content-Block 4: Learning & Research
TextualNotes-Unit 4: Learning & Research
Video- Learning I
Video- Learning II
Video- Modification Different learning methods
Video- Communication I
Video- Communication II
Video- Positioning , Buyer Behaviour
Video- Social Class I
Video- Social Class II
Video- Social Class III
Video- Reference Groups
Video- Cultural Influences I
Video- Cultural Influences II
Video- Cultural Influences III
Video- Consumer Behaviour
Video- Consumer Research I
Video- Consumer Research II
Video- Consumer Research III
Self Assessment quiz - Block 4
Content-Block 5: Techniques of Consumer Research
Textual Notes-Unit 5: Techniques of Consumer Research
Video- Personality I
Video- Personality II
Video- Personality III
Video- Family I
Video- Family II
Video- Values of perception
Video- Attitude I
Video- Attitude II
Video- Attitude III
Video- Learning, Psychoanalytical, Sociological
Video- Howard Shett, Nicosia, Webster and Wind, Engel, Blackwell and Minard models
Self Assessment quiz - Block 5
Assignments
TERM END EXAM
Course Feedback
Course Feedback
Assignment
Assignment - Academic Session Aug'21
Backlog Assignment
Assignment I (MCQ) Consumer Behaviour
Assignment I (Descriptive) Consumer Behaviour
Assignment II (MCQ) Consumer Behaviour
Assignment II (Descriptive) Consumer Behaviour
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Welcome to Jain University Learning Management System
Consumer Behaviour
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Sem II
PGD in Marketing Management
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Consumer Behaviour
Teacher:
Vidhya Avadhani
Teacher:
neha gaur
Teacher:
suparna neog
Teacher:
chitra ravi
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