Jain Online LMS
Product & Brand Management
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Syllabus & course details
Syllabus – Product Brand Management
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Content-Block 1: Introduction to Product Management
Textual Notes -Unit 1: Introduction to Product Management
Video- Introduction to Product Management: basic concepts of product I
Video- Introduction to Product Management: basic concepts of product II
Video- Introduction to Product Management: basic concepts of product III
Video- Product mix
Video- Product mix and line decisions
Video- Growth strategies for FMCG
Self Assessment quiz - Block 1
Content-Block 2: Product Planning and Development
Textual Notes-Unit 2: PRODUCT PLANNING AND DEVELOPMENT
Video- Product market strategies for leaders , Challengers and followers
Video- Development: organizing for new product
Video- New product development process I
Video- New product development process II
Video- New product development process III
Video- New product development process IV
Video- Launch strategy I
Video- Launch strategy II
Self Assessment quiz - Block 2
Content-Block 3: Marketing Planning
Textual Notes-Unit 3:MARKETING PLANNING
Video- Reasons for new product failures
Video- Consumer adoption process
Video- Product life cycle concepts I
Video- Product life cycle concepts II
Video- Marketing Planning: planning process I
Video- Marketing Planning: planning process II
Self Assessment quiz - Block 3
Content-Block 4: Introduction to Competition analysis
Textual Notes-Unit 4:INTRODUCTION TO COMPETITION ANALYSIS
Video- Competition analysis
Video- Product category attractiveness analysis
Video- Customer analysis and competitor analysis.
Video- Segmenting — Targeting — Positioning (STP) I
Video- Segmenting — Targeting — Positioning (STP) II
Video- Segmenting — Targeting — Positioning (STP) III
Video- Techniques of good positioning I
Self Assessment quiz - Block 4
Content-Block 5:Introduction to Brands Management
Textual Notes-Unit 5: INTRODUCTION TO BRAND MANAGEMENT
Video- Pricing strategy
Video- Channel management strategy
Video- Based brand equity I
Video- Based brand equity II
Video- Brand positioning and values
Video- Choosing brand elements to build brand equity I
Video- Choosing brand elements to build brand equity II
Self Assessment quiz - Block 5
Assignments
TERM END EXAM
Assignment
Course Feedback
Course Feedback
PCP - Recorded Session
PCP Recorded Session on 30th April @ 11 am
Assignment - Academic Session Aug'21
Backlog Assignment
Assignment I (MCQ) Product & Brand Management
Assignment I (Descriptive) Product & Brand Management
Assignment II (MCQ) Product & Brand Management
Assignment II (Descriptive) Product & Brand Management
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Welcome to Jain University Learning Management System
Product & Brand Management
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PGD Courses
Sem II
PGD in Marketing Management
P&BM
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Product & Brand Management
Teacher:
Vidhya Avadhani
Teacher:
neha gaur
Teacher:
suparna neog
Teacher:
chitra ravi
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