Jain Online LMS
Consumer Behavior ( DSE - 2 Marketing )
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Syllabus
Syllabus
Syllabus
Module 1 : Introduction to Consumer Behaviour
Module 1 : Introduction to Consumer Behaviour - Taxtual Notes
Video - Consumer Behaviour - Introduction And Narue
Video - Factors Influencing Consumer Behaviour
Video - Consumer Behaviour Psychology
Video - Scope of Consumer Behaviour
Module - 1 Self Assessment Quiz
Module 1 : Introduction to Consumer Behaviour - Taxtual Notes
Video - Consumer Behaviour - Introduction And Narue
Video - Factors Influencing Consumer Behaviour
Video - Consumer Behaviour Psychology
Video - Scope of Consumer Behaviour
Module - 1 Self Assessment Quiz
Module 2 : Consumer Perception and Learning
Module 2 : Consumer Perception and Learning - Textual Notes
Module - 2 - Self Assessment Quiz
Module 2 : Consumer Perception and Learning - Textual Notes
Module - 2 - Self Assessment Quiz
Module 3 : Consumer Motivation and Values
Module 3 : Consumer Motivation and Values - Textual Notes
Module - 3 - Self Assessment Quiz
Module 3 : Consumer Motivation and Values - Textual Notes
Module - 3 - Self Assessment Quiz
Module 4 : Consumer Attitudes, Personality and Lifestyle
Module 4 : Consumer Attitudes, Personality and Lifestyle - Textual Notes
Video - Attitudes - Nature, Function, Measurement And Observation
Video - Attitude Formation, Change And Cognitive learning Theory
Video - Attitude Change
Module - 4 - Self Assessment Quiz
Module 4 : Consumer Attitudes, Personality and Lifestyle - Textual Notes
Video - Attitudes - Nature, Function, Measurement And Observation
Video - Attitude Formation, Change And Cognitive learning Theory
Video - Attitude Change
Module - 4 - Self Assessment Quiz
Module 5 : Influence of Group Dynamics, Social Class & Culture
Module 5 : Influence of Group Dynamics, Social Class & Culture - Textual Notes
Video - Consumer Groups
Video - Consumer reference groups
Video - Traditional And Modifications Family Life cycle
Video - Culture - Meaning And Characteristics
Video - Culture - Components, Measurement and meaning of Sub -Culture
Video - Exposure to Other Cultures
Module - 5 - Self Assessment Quiz
Module 5 : Influence of Group Dynamics, Social Class & Culture - Textual Notes
Video - Consumer Groups
Video - Consumer reference groups
Video - Traditional And Modifications Family Life cycle
Video - Culture - Meaning And Characteristics
Video - Culture - Components, Measurement and meaning of Sub -Culture
Video - Exposure to Other Cultures
Module - 5 - Self Assessment Quiz
Module 6 : Organizational Buying Behavior
Module 6 : Organizational Buying Behavior - Textual Notes
Module - 6 - Self Assessment Quiz
Module 6 : Organizational Buying Behavior - Textual Notes
Module - 6 - Self Assessment Quiz
Assignments - Feb 2024 Academic Session ( Jan 2021 batch)
Assignment - MCQ I - Consumer Behavior - Feb 2024
Assignment - MCQ II - Consumer Behavior - Feb 2024
Assignment - MCQ III - Consumer Behavior - Feb 2024
Term End Examination - July 2024
Assignments October 2024 Academic Session - July 2021 & Jan 2022 Batch
Consumer Behavior - MCQ I - Oct 2024
Consumer Behavior - MCQ II - Oct 2024
Consumer Behavior - MCQ III - Oct 2024
Term End Examination - January 2025
CONSUMER BEHAVIOUR- JAN 2025 On - 07 JAN 2025 @ 10.00 AM to 01.15 PM
Assignments February 2025 Academic Session - July 2022 Batch
Consumer Behavior - MCQ I - February 2025
Consumer Behavior - MCQ II - February 2025
Consumer Behavior - MCQ III - February 2025
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Consumer Behavior ( DSE - 2 Marketing )
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