Jain Online LMS
  • Marketing Management ( Jul 19 )
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  • Course data
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    Syllabus
    Syllabus - Marketing Management
    Unit 1 - Introduction to Marketing
    UNIT - 1 - Introduction to Marketing - Textual Notes
    Module - 1 - Self Assessment Quiz
    Video - Introduction to Marketing, Nature of Marketing , Scope of Marketing
    Video - Functions of Marketing
    Video - Core Marketing Concept
    Video - Marketing Environment
    Video - Micro Environmental Factors
    Video - Marketing Process
    Unit 2 - Consumer Buying Behavior
    UNIT - 2 - Consumer Buying Behavior - Textual Notes
    Module - 2 - Self Assessment Quiz
    Video - Introduction And Nature of Consumer Behavior
    Unit 3 - Product Management Decisions
    UNIT - 3 - Product Management Decisions - Textual Notes
    Module - 3 - Self Assessment Quiz
    Video - Product Classification
    Video - Product and Product Mix
    Video - Introduction And Stages of New Product Development
    Video - New Product Development
    Video - What is an Industrial Product
    Video - Product Life Cycle
    Video - Developing Product Strategies
    Video - New Product Development Process
    Video - Product Line And Types Of Product
    Video - Product Mix
    Video - Brand
    Video - Packaging and labeling
    Video - Need for New Product Development
    Video - Product Life Cycle
    Unit 4 - Pricing Decisions
    UNIT - 4 - Pricing Decisions - Textual Notes
    Module - 4 - Self Assessment quiz
    Video - Pricing
    Video - Factors Affecting Pricing
    Video - Pricing Strategies of a Company
    Video - Objectives Of Product Pricing
    Video - Types of Pricing Strategies
    Unit 5 - Segmentation and Distribution Management
    UNIT - 5 - Segmentation and Distribution Management - Textual Notes
    Module - 5 - Self Assessment Quiz
    Video - Understanding Market Segmentation
    Video - Market Segmentation - Introduction, Objectives And features
    Video - Factors Influencing Market Segmentation
    Video - Benefits of Market Segmentation
    Video - Basic of Market Segmentation
    Video - Targeting And Types of Targeting
    Video - Distribution
    Video - Distribution Channels
    Video - Introduction And Need for Physical Distribution
    Video - Features Of Distribution Channel
    Video - Functions And Types of Channels of Distribution
    Video - Factors Considered for Selecting The Best Channel
    Video - Logistics management
    Assignment - Jan 2022 Academic Session
    Assignment - Academic Session (Aug 2021)
    Course Feedback
    Course Feedback
    Faculty Feedback
    Live Session Feedback
    PCP Recorded Sessions
    Module 1 - Introduction to Marketing
    Module -2 Consumer Behaviour
    Module - 3 Product Management Decision
    Module 4 - Pricing Decision
    Module 5 - Segmentation and Distribution Management
    PCP Recorded Session - 1st Apr
    PCP Recorded Session - 3rd Apr
    PCP Recorded Session - 5th Apr
    PCP Recorded Session - 6th Apr
    PCP Recorded Session - 3rd Oct
    PCP Recorded Session - 5th Oct
    PCP Recorded Session - 6th Oct
    PCP Recorded Session on 8th July 2024
    PCP Recorded Session on 9th July 2024
    PCP Recorded Session on 10th July 2024
    PCP Recorded Session on 11th July 2024
    PCP Recorded Session on 15th July 2024
    PCP Recorded Session on 18th July 2024
    Assignments - July 2022 - Academic Session
    Assignments - Jan 2023 - Academic Session
    Assignment - August 2023 Academic session (Jan 22 & Jul 21 batch onwards)
    Marketing Management - MCQ I - Aug 2023
    Marketing Management - Descriptive I - Aug 23
    Marketing Management - MCQ - Assignment II - Aug 2023
    Marketing Management - Descriptive - Assignment II - Aug 2023
    PCP Live Session
    BA Sem IV - Marketing Management - PCP Live Session On 17th/18th/19th/20th/21st Dec , 2024
    Assignments Feb 2024 - ( Backlogs Jan 2019 to Jan 2022 Batches )(Online Exams )
    Marketing Management - MCQ I - Feb 24
    Marketing Management - Descriptive I - Feb 24
    Marketing Management - MCQ II - Feb 24
    Marketing Management - Descriptive II - Feb 24
    Assignments - April 2024 - Academic Session (July 2022 Batch & Backlogs )
    Marketing Management - MCQ I - April 2024
    Marketing Management - Descriptive I - April 2024
    Marketing Management - MCQ II - April 2024
    Marketing Management - Descriptive II - April 2024
    Backlogs Assignments August 2024-( Backlogs Jan 2019 to Jan 2022 Batches )(Online Exams- Dec 2024 )
    Assignments - November 2024 Academic Session (Jan 2023 )
    UPDATED NOV 2024 PCP RECORDED SESSIONS
    INTRODUCTION TO MARKETING - 16th Dec , 2024
    MARKETING MIX - 17tth Dec , 2024
    Product Management Decision - 18th Dec , 2024
    PRODUCT MANAGEMENT DECISIONS - 19th Dec , 2024
    PRICING DECISIONS - 20th Dec , 2024
    PRICING DECISIONS - 20th Dec , 2024
    SEGMENTATION AND DISTRIBUTION MANAGEMENT - 21st Dec , 2024
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    Marketing Management ( Jul 19 )

    • Teacher: Shravan Abraham
    • Teacher: neha gaur
    • Teacher: Vibha N Kashyap
    • Teacher: Evangeline Supriya

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