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Self Assesment Quiz
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4. Unit 3: Analysis of corporate failures
Learning objectives
- How to innovate faster, cheaper and smarter is dependent not only on skills but also on observation of the world around us. Corporate successes are as much a story of overcoming failure as anticipating them and learning from failure models. We look at corporate failures why and how and learn to focus on leveraging our strengths and overcoming obstacles.
- A study of corporate failure, common strategic errors that lead to business failure, causes of failure: Brand failure, product failure, failed marketing strategies, international marketing failure.