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2. Unit 1: Innovation
Learning Objectives :
- The last decade has witnessed unprecedented change in corporate structure and performance. Companies worldwide are rethinking strategy and reinventing themselves.
- Even companies without multi-billion-dollar budgets like Flipkart, InMobi, Quickheal have delivered affordable solutions through innovation and smart performance. The mix of companies spans technology e-commerce, entertainment, logistics, gaming, and IT and ranges from traditional business lines to cutting-edge digital spaces.
- A study of the approaches towards innovation and re-engineering through cases of business enterprises.