Jain Online LMS
  • Consumer Behaviour(Marketing)
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    Syllabus and Course Details
    Syllabus and Course Details
    Unit 1 - Introduction to Consumer Behaviour
    Unit 1 - Introduction to Consumer Behaviour - Textual Notes
    Video - Consumer Behaviour
    Video - Factors of Consumer Behavior
    Video - Importance
    Video - Social Factors And Cultural Factors
    Video - Personal Factors
    Video - Psychological Factors
    Video - Types Of Buying Decision
    Video - Buying Decision Making Process
    Video - Post Purchase Behavior
    Video - Psychographic Segmentation
    Video - Buying Decision Process
    Module - 1 - self Assessment Quiz
    Unit 2 - Motivation and Personality
    Unit 2 - Motivation and Personality - Textual Notes
    Video - Buyer Behavior & Intro to Consumer Personality & motivation
    Video - Personality : Traits And Types
    Video - Theories of personality
    Video - Cognitive Personality Theory
    Video - Self and self-image
    Video - Consumer Motivation
    Video - Maslow’s hierarchy theory
    Module - 2 - Self Assessment Quiz
    Unit 3 - Perceptions and Attitudes
    Unit 3 - Perceptions and Attitudes - Textual Notes
    Video - Definition Meaning Perception
    Video - Perception Selection
    Video - Principle of Perception
    Video - Consumer Perception
    Video - Elements of perception
    Video - Perception Stages
    Video - Learning and memory - I
    Video - Learning and memory - II
    Video - Learning and memory - III
    Video - Learning and memory - IV
    Video - Memory
    Video - Learning and memory - VI
    Video - Learning and memory - VII
    Video - Learning and memory - VIII
    Video - Consumer Attitude - I
    Video - Consumer Attitude - II
    Video - Consumer Attitude - III
    Module - 3 - Self Assessment Quiz
    Unit 4 - Rural Consumer Behaviour and rural marketing mix strategies
    Unit 4 - Rural Consumer Behaviour and rural marketing mix strategies - Textual Notes
    Video - Rural Marketing
    Video - Classification of Rural Markets
    Video - Product, Price, Place, Promotion,
    Module - 4 - Self Assessment Quiz
    Unit 5 - Consumer Decision Making & Diffusion of innovation
    Unit 5 - Consumer Decision Making & Diffusion of innovation - Textual Notes
    Video - Consumer Decisions
    Video - Consumer Decision-making Process
    Video - Diffusion of Innovation
    Video - Adopter Categories And Process
    Video - Diffusion Process
    Video - Buying Decision Making Process
    Module - 5 - Self Assessment Quiz
    Assignment - Academic Session - August (2021)
    Assignment - 1 - MCQ - Consumer Behaviour(Marketing)
    Assignment - 1 - Descriptive - Consumer Behaviour(Marketing)
    Assignment - 2 - Descriptive - Consumer Behavior(Marketing)
    Assignment - 2 - MCQ - Consumer Behaviour(Marketing)
    Assignment - 3 - MCQ - Consumer Behavior(Marketing)
    Assignment - 3 - Descriptive - Consumer Behavior(Marketing)
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    Consumer Behaviour(Marketing)

    • Teacher: neha gaur
    • Teacher: chaitra karanth
    • Teacher: suparna neog
    • Teacher: roshal thamana

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