Jain Online LMS
  • Advertising Management(Marketing)
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    Overview
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    Syllabus and Course Details
    Syllabus and Course Details
    Unit 1 - Introduction to Advertising
    Unit 1 - Introduction to Advertising - Textual Notes
    Video - Nature & Scope of Advertising
    Video - Advertising Approaches
    Video - Advertising: Types Of Advertisement
    Video - Role of advertising
    Video - Importance Of Advertising
    Video - Benefits Of Advertising
    Video - AIDA Model
    Video - DAGMAR Concepts
    Video - DAGMAR Difficulties
    Video - Socio Economic Effects of Advertising
    Module - 1 - Self Assessment Quiz
    Unit 2 - Advertising Agency and Advertising Research
    Unit 2 - Advertising Agency and Advertising Research E - Textual Notes
    Video - Advertising Agency
    Video - What is Advertising Research
    Video - Pre Testing or Copy Testing
    Video - Post Testing
    Video - Types of Advertising Agencies
    Video - Advertising Agencies In India
    Module - 2 - Self Assessment Quiz
    Unit 3 - Advertising Strategy
    Unit 3 - Advertising Strategy - Textual Notes
    Video - Mass media Communication
    Video - Advertising Appeals
    Video - Advertising Copy
    Video - Creativity & Stages in the Creative Process
    Video - Copy Writing
    Module - 3 - Self Assessment quiz
    Unit 4 - Advertising Media
    Unit 4 - Advertising Media - Textual Notes
    Video - Advertising Media
    Video - Media Planning
    Video - Media Planning Components And Media Selection
    Video - Media Planning Difficulties
    Video - Media Strategy
    Video - Print Media And Broadcast Media
    Video - New Media
    Video - New & Digital Media
    Video - New Media:Embracing India
    Module - 4 - self Assessment Quiz
    Unit 5 - Advertising management
    Unit 5 - Advertising management - Textual Notes
    Video - Advertising Budget
    Video - Case Study - I
    Video - Case Study - II
    Module - 5 - Self Assessment Quiz
    Assignment - Academic Session (Aug 2021)
    Assignment - 1 - MCQ - Advertising Management(Marketing)
    Assignment - 1 - Descriptive - Advertising Management(Marketing)
    Assignment - 2 - MCQ - Advertising Management(Marketing)
    Assignment - 2 - Descriptive - Advertising Management(Marketing)
    Assignment - 3 - MCQ - Advertising Management(Marketing)
    Assignment - 3 - Descriptive - Advertising Management(Marketing)
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    Advertising Management(Marketing)

    • Teacher: neha gaur
    • Teacher: chaitra karanth
    • Teacher: suparna neog
    • Teacher: roshal thamana

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