Jain Online LMS
  • Marketing Management
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  • Course data
    Overview
    Syllabus & course details
    Syllabus - Marketing Management
    Announcements
    Content-Module 1: Fundamentals of Modern Marketing
    Textual Content-Unit 1-FUNDAMENTALS OF MODERN MARKETING
    Fundamentals of Modern Marketing
    Marketing Segmentation, 4P's
    Pricing and Promotion
    Module - 1 - Self Assessment Quiz
    Content-Module 2 – Consumer Markets and Buyer Behaviour
    Textual Content-Unit 2-CONSUMER MARKETS AND BUYER BEHAVIOUR
    Decision Making Unit, Consumerism
    Module - 2 - Self Assessment Quiz
    Content-Module 3 – Retail Management
    Textual Content-Unit 3-RETAIL MANAGEMENT
    Non Store retailing
    IT in Retail (E-tailing)
    Advantages of E-tailing, Disadvantages of E-tailing
    Introduction, Characteristic of Retailing, Functions of a Retailing
    Module - 3 - Self Assessment quiz
    Content-Module 4 – Brand Management
    Textual Content-Unit 4-BRAND MANAGEMENT
    Brand, Brand Identity, Brand Image
    Brand Levels,Brand Building, Protecting The Brand
    Brand & Consumers, Brand & Line Extention, Brand Evolution
    Brand Positioning
    Module - 4 - self Assessment Quiz
    Content-Module 5 – Communication in Marketing
    Textual Content-Unit 5-COMMUNICATION IN MARKETING
    Sales promotion,sales force objectives,process of sales promotion, functions of sales promotion
    Advertising Media
    Introduction, Growth and Benefits of Direct Marketing
    Forms of Direct Marketing
    Defining Public Relations
    Steps in personal selling, Advantages Disadvantages
    Module - 5 - Self Assessment Quiz
    Content-Module 6 – Recent Trends in Marketing
    Books for Reference
    Textual Content-Unit 6-RECENT TRENDS IN MARKETING
    Social Media Marketing
    Definition, Rural vs Urban India
    Components Social Media Digital Recent Trends in Marketing
    Classification of Rural Market
    Module - 6 - Self Assessment Quiz
    Assignments - July 2022 - Academic Session
    Assignment - Jan 2022 Academic Session
    Assignment - Academic Session (Aug 2021)
    Assignment
    Course Feedback
    Course Feedback
    Faculty Feedback
    Live Session Feedback
    Assignment
    PPT
    Marketing Management - PPT
    Additional Assignment (13th Jan to 18th Jan 2022)
    PCP Recorded Videos
    Module I - Fundamentals of Modern Marketing
    PCP Session Recorded Video On 27th Jan
    PCP Session Recorded On 3rd Feb
    PCP Session Recorded On 17th Feb
    PCP Session Recorded Video On 24th Mar
    PCP Session Recorded Video On 3rd Apr
    PCP Session Recorded Video On 6th Apr
    PCP session on - 21st Nov
    PCP session on - 22nd Nov
    PCP session on - 23rd Nov
    PCP Recorded Session On 23rd , April , 2024
    PCP Zoom Meeting
    BBA / BCOM(LSCM) / BCOM(A&F) Sem III - Marketing Management - PCP Live Session
    Assignment - Jan 2023 - Academic Session
    Assignments - ( Backlogs Jan 2019 to Jan 2022 Batches ) Online Exams )
    Assignment - October 2023 - Academic Session ( July 2022 Batch Only)
    Marketing Management - MCQ I - Oct 2023
    Marketing Management - Descriptive I - Oct 2023
    Marketing Management - MCQ II - Oct 2023
    Marketing Management - Descriptive II - Oct 2023
    Assignments Feb 2024 - ( Backlogs Jan 2019 to Jan 2022 Batches )(Online Exams )
    Marketing Management - MCQ I - Feb 24
    Marketing Management - Descriptive I - Feb 24
    Marketing Management - MCQ II - Feb 24
    Marketing Management - Descriptive II - Feb 24
    Assignments - April 2024 - Academic Session (Jan 2023 Batch & Backlogs )
    Marketing Management - MCQ I - April 2024
    Marketing Management - Descriptive I - April 2024
    Marketing Management - MCQ II - April 2024
    Marketing Management - Descriptive II - April 2024
    Past Year Question Paper/Model QB
    Marketing Management - June 2024
    Backlogs Assignments August 2024-( Backlogs Jan 2019 to Jan 2022 Batches )(Online Exams- Dec 2024 )
    Assignments - November 2024 Academic Session (July 2023 batch & July 2022 batch backlog)
    Marketing Management - MCQ I - Nov 2024
    Marketing Management - Descriptive I - Nov 2024
    Marketing Management - MCQ II - Nov 2024
    Marketing Management - Descriptive II - Nov 2024
    Updated PCP Recorded Sessions ( Nov 2024 Academic session Onwards )
    Introduction to Marketing - 4th Nov , 2024
    Product life cycle (25th NOV 2024)
    Market Segmentation 13th Dec
    Past Year QB/ Model QB
    Marketing Management - October 2024
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    Welcome to Jain University Learning Management System

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    Marketing Management

    • Teacher: neha gaur
    • Teacher: chaitra karanth
    • Teacher: Kanchana KR
    • Teacher: rajashekar n
    • Teacher: suparna neog
    • Teacher: roshal thamana

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