JU LMS
Corporate Communication (SEM II BBA/BCOM/BA PSE/ESP)
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An Overview
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Syllabus
MODULE 1 – INTRODUCTION TO CORPORATE COMMUNICATION
Textual Notes
Video I - Definition of Corporate communication
Video II - Definition of Corporate communication
Video III - Definition of Corporate communication
Video - Corporate communication Evolution, roots in India
Video I - Corporate communication functions
Video II - Corporate communication functions
Video - The “Trinity” in corporate communications.
Video - Skill Focus: Mapping corporate communication functions in real Indian companies.
MODULE 2 – MEDIA DYNAMICS AND STRATEGIES
Textual Notes
Video I - Changing media scene in India
Video II - Changing media scene in India.
Video III - Changing media scene in India.
Video I - Media characteristics, reach, and accessibility.
Video II - Media characteristics, reach, and accessibility.
Video III - Media characteristics, reach, and accessibility.
Video - Third-party endorsements, media measurement
Video - Growing influence of corporate communication in media.
Video - Skill Focus: Media monitoring exercise – analyze coverage of one corporation across multiple media outlets.
MODULE 3 – CORPORATE REPUTATION MANAGEMENT
Textual Notes
MODULE 4 – HR AND MARKETING COMMUNICATION
Textual Notes
MODULE 5 – GOVERNMENT AND INDUSTRY RELATIONS
Textual Notes
MODULE 6 – RECENT TRENDS IN CORPORATE COMMUNICATION
Textual Notes
Assignments - April 2026 Academic Session July 2025 batch and backlog only
Assignment Activity Cover Page
Skill Assessment Activity Question - Assignment I
Skill Assessment Activity Question - Assignment II
Assignment I Activity Uploading Part
Assignment II Activity Uploading part
PCP Zoom Meeting Link
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 20 Jun @ 12:30PM
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 14th Aug 2026 @ 4:30PM
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 21st Sep 2026 @ 11:30 AM
Live session recording
BBA, BA(ESP),Bcom,PSE(II) Corporate Communication Intro Class Session 20 Jun @ 12:30P - 2026-06-20
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 25th July 20 - 2026-07-25
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 1st Aug 2026 - 2026-08-01
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 11th Aug 2026 - 2026-08-11
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 12th Aug 2026 - 2026-08-12
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 14th Aug 2026 - 2026-08-14
BBA, BA - PSE/ESP,Bcom (II) Corporate Communication Intro Class Session 21st Sep 2026 - 2026-09-21
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Corporate Communication PPT
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BBA (II)_CC
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Welcome to Jain University Learning Management System
Corporate Communication (SEM II BBA/BCOM/BA PSE/ESP)
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Corporate Communication (SEM II BBA/BCOM/BA PSE/ESP)
Teacher:
Masarrath Anjum .
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